

#333 The Last 8% - with Bill Benjamin
Jun 8, 2025
In this engaging conversation, Bill Benjamin, co-owner of The Last 8%, shares his journey from software to emotional intelligence expert. He emphasizes the significance of handling life's toughest moments—the 'last 8%'—that truly define us. Bill offers real strategies for prepping for difficult conversations and managing emotional triggers effectively. He also discusses the essential balance of empathy and assertion in communication, and how these elements contribute to cultivating a high-performing team culture.
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Bill's Leadership Struggle
- Bill Benjamin shared how he struggled as a manager despite excelling in software and math.
- He realized emotional intelligence and self-awareness were key to his leadership growth.
The Power of Last 8% Moments
- The "last 8%" are difficult moments that define reputations and culture.
- Memories seared by cortisol in these moments weigh more than the easy 92%.
Begin with Positive Intent
- Start difficult conversations by stating a positive intention to calm the emotional brain.
- This makes people feel safe and more open to hearing feedback.