Behavioral Science For Brands: Leveraging behavioral science in brand marketing. The replication crisis: How to avoid basing your marketing on bogus findings
Jan 9, 2025
Unpack the replication crisis and discover how many behavioral science studies fail to reproduce findings. Learn about the importance of transparency and critical assessment in research. Delve into the influence of social proof on tax compliance behaviors, highlighting the need for tailored messaging. Navigate the pitfalls of invalidated studies and the necessity of ongoing testing in marketing strategies. Finally, understand why brands should validate behavioral science principles through controlled experiments before rolling them out.
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The Replicability Project
- Not all behavioral science studies are replicable.
- Less than half of the studies in Brian Nosek's replicability project had the same results when repeated.
Don't throw the baby out with the bathwater
- Don't dismiss behavioral science entirely due to some flawed studies.
- Focus on studies that have been replicated multiple times for reliable findings.
Finding Replicable Studies
- Use databases to identify invalidated behavioral science papers.
- Consult with experts who know which papers have been debunked.