Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings

Jan 9, 2025
24:38

In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby invalidating it. We cover some of the most famous studies that need to be avoided and how you can have confidence in the findings that you’re applying. 

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