Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

The replication crisis: How to avoid basing your marketing on bogus findings

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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The Replication Crisis in Science

This chapter explores the replication crisis affecting scientific research, highlighting how many studies fail to reproduce their findings across various disciplines. It emphasizes the need for critical evaluation of research, particularly in behavioral science, and discusses resources for recognizing confirmed versus debunked studies. The conversation encourages a refined understanding of evidence strength and the contextual factors influencing behavioral interventions.

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