The replication crisis: How to avoid basing your marketing on bogus findings
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Nuances of Social Proof in Tax Compliance
This chapter explores how social proof influences tax payment behavior, revealing that most individuals are encouraged by others' compliance, while a minority of affluent individuals may respond negatively. It stresses the need for contextually tailored messaging to effectively engage diverse audience segments in tax compliance efforts.
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