The Koerner Office - Business Ideas and Deep Dives with Chris Koerner $0 to $60k in 30 Days: How to Land Your First High-Ticket Jobs ⏐Ep. #265
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Jan 13, 2026 Jameson Haslam, a former finance professional turned entrepreneur, shares his journey of launching West Coast Decks into a multi-million dollar business. He emphasizes the importance of validating demand and opting for simple, high-ticket services to minimize risks. Jameson offers tactical advice on branding, swift lead responses, and the significance of social proof. He also discusses the balance between organic growth and paid advertising, as well as the need for strong management as businesses scale. His insights are invaluable for aspiring service entrepreneurs.
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Pick High-Value, Low-Decision Services
- Pick services with high average order value but few client decisions to reduce execution risk.
- Decks fit this: big ticket with a small decision set, lowering the chance of client mismatch.
First Month: $60K With No Experience
- Jameson launched West Coast Decks with no deck experience and closed $60k in month one.
- He used Angie's List/HomeAdvisor leads, aggressive responsiveness, and low initial pricing to win those first jobs.
Invest In Branding From Day One
- Invest early in branding to create trust and emotional connection with customers.
- Spend smart (≈$2k) on logo, colors, and a professional kit to start with rocket fuel, not limp credibility.