Jameson Haslam, a former private equity professional, discusses his surprising leap into the deck building industry in San Diego, where he now generates $1.5 million annually. He shares how he secured his first project before even launching his business and the challenges of navigating competitive markets. Jameson reveals his innovative team structure, leveraging bilingual talent to cut costs, and emphasizes the significance of social media—particularly Instagram—in building trust and generating high-ticket sales.