Jameson Haslam, a former private equity professional, discusses his surprising leap into the deck building industry in San Diego, where he now generates $1.5 million annually. He shares how he secured his first project before even launching his business and the challenges of navigating competitive markets. Jameson reveals his innovative team structure, leveraging bilingual talent to cut costs, and emphasizes the significance of social media—particularly Instagram—in building trust and generating high-ticket sales.

Jameson Haslam, the innovative founder of West Coast Decks, transitioned from a successful career in investment banking to tackling the deck construction industry. In a witty and insightful conversation, he shares how he grew his company to over $1.2M in just 2.5 years. Jameson discusses the unique challenges of running a deck business, the significance of content marketing, and his strategies for scaling to $10 million. He also reveals plans for new products and the potential for his unique online tools, all while maintaining a humorous and reflective perspective.