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Jameson Haslam - Can West Coast Decks grow to $10 million?
Dec 12, 2024
Jameson Haslam, the innovative founder of West Coast Decks, transitioned from a successful career in investment banking to tackling the deck construction industry. In a witty and insightful conversation, he shares how he grew his company to over $1.2M in just 2.5 years. Jameson discusses the unique challenges of running a deck business, the significance of content marketing, and his strategies for scaling to $10 million. He also reveals plans for new products and the potential for his unique online tools, all while maintaining a humorous and reflective perspective.
44:05
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Quick takeaways
- Jameson Haslam's transition from finance to decking construction highlights the importance of leveraging one's skills to meet emerging market demands.
- West Coast Deck's projected growth showcases the critical balance between job complexity and profit margins necessary for sustainable expansion in a competitive industry.
Deep dives
Career Transition to Decking Business
The founder of West Coast Deck transitioned from a traditional finance and consulting background to establishing a decking contracting business. With a wealth of experience from prestigious firms like Morgan Stanley and Bain Capital, he initially dabbled in Airbnb arbitrage before pivoting to decking after a failed startup venture. His decision was influenced by a desire to engage in hands-on work, find balance in job complexity and order size, and capitalize on a growing demand for construction services related to outdoor living. This strategic move to outdoor spaces allowed him to leverage his skills while aligning with market trends toward home renovation.
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