Inspired Or Acquired Jameson Haslam - Can West Coast Decks grow to $10 million?
Dec 12, 2024
Jameson Haslam, the innovative founder of West Coast Decks, transitioned from a successful career in investment banking to tackling the deck construction industry. In a witty and insightful conversation, he shares how he grew his company to over $1.2M in just 2.5 years. Jameson discusses the unique challenges of running a deck business, the significance of content marketing, and his strategies for scaling to $10 million. He also reveals plans for new products and the potential for his unique online tools, all while maintaining a humorous and reflective perspective.
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From Wall Street to Decks
- Jameson Haslam's background is in finance, having worked at prestigious firms like Morgan Stanley and Bain Capital.
- He transitioned from this high finance world to starting a deck construction business, West Coast Decks.
Decking's Sweet Spot
- Haslam chose decking due to the balance between job value and complexity.
- Decking offers relatively high average order values with few client decisions, simplifying project management.
Complexity as a Moat
- Decking's complexity acts as a barrier to entry, deterring smaller, less experienced contractors.
- This reduces competition, while still leaving room for error and learning.