The Rise of Low-Caffeine Alternatives

The beverage industry is witnessing a significant shift as low-caffeine alternatives gain popularity, particularly in China. Consumers are increasingly replacing traditional caffeinated drinks like coffee and tea with wellness water and decaffeinated options. This trend is particularly pronounced among younger consumers who aspire to maintain a healthier lifestyle while still enjoying flavorful beverages. The market for decaf coffee and wellness waters is projected to grow substantially, reflecting a changing attitude toward caffeine consumption.