Round Table China cover image

Decaf surging in China's beverage industry

Round Table China

The Evolving Landscape of China's Beverage Industry

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This chapter explores the increasing popularity of non-coffee products in China's beverage market, noting that nearly one-third of offerings from coffee brands are non-coffee items. It humorously reflects on consumer cravings for flavorful, caffeine-free options while hinting at a future discussion on beauty standards related to eyebrows.

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