Decaf surging in China's beverage industry
Round Table China
00:00
Shifting Sips: The Rise of Low-Caffeine Beverages in China
This chapter examines the evolving attitudes towards caffeine consumption, especially among young people in China, highlighting the growing preference for decaffeinated drinks and wellness waters. It discusses market trends, the impact of the COVID pandemic, and how coffee companies are adapting to meet the demand for healthier, low-caffeine options.
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