This chapter examines the evolving attitudes towards caffeine consumption, especially among young people in China, highlighting the growing preference for decaffeinated drinks and wellness waters. It discusses market trends, the impact of the COVID pandemic, and how coffee companies are adapting to meet the demand for healthier, low-caffeine options.
What's going on with our drinks these days? First, they took the sugar out, and now it looks like caffeine is on the chopping block. In China, wellness water is replacing your daily coffee buzz. Find out how caffeine went from hero to zero! / Eyebrows—through thick and thin, they've been shaping our faces and our beauty ideals for centuries. What's hot now, and what were the trends in the past (16:00)? On the show: Niu Honglin, Steve Hatherly & Yushan