The Pocus Unlocking Revenue Podcast
Reed McBride: Sticking to your convictions
Nov 16, 2023
Reed McBride, VP Business Development at Carta, discusses the transformation from sales-led to product-led at Carta and the benefits of acquiring companies early. They also explore the challenges of implementing a product-led growth strategy and the importance of leadership buy-in and cross-functional discussions.
23:13
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Quick takeaways
- CARTA successfully transitioned to a product-led growth model with strong conviction and leadership support.
- Launch has helped over 20,000 companies raise funds and aims to become a comprehensive platform for early-stage startups.
Deep dives
The Launch PLG Product
Launch is a free version of CARTA tailored for early-stage startups, allowing founders to get started with CARTA from the beginning until they raise over a million dollars. They can later choose to upgrade or work with a CARTA-E to continue using the platform.
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