The Pocus Unlocking Revenue Podcast cover image

Reed McBride: Sticking to your convictions

The Pocus Unlocking Revenue Podcast

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Implementing Product Lead Growth in a Sales Team

The speaker discusses the challenges of implementing a product lead growth and sales motion in a sales team, including changing the team's mindset and addressing initial resistance. They highlight the importance of leadership buy-in and cross-functional discussions for successful implementation.

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