Reed McBride
VP Business Development at Carta on Carta’s PLG playbook for their new product called "Launch."
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Nov 16, 2023 • 23min
Reed McBride: Sticking to your convictions
Reed McBride, VP Business Development at Carta, discusses the transformation from sales-led to product-led at Carta and the benefits of acquiring companies early. They also explore the challenges of implementing a product-led growth strategy and the importance of leadership buy-in and cross-functional discussions.
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