3min chapter

The Pocus Unlocking Revenue Podcast cover image

Reed McBride: Sticking to your convictions

The Pocus Unlocking Revenue Podcast

CHAPTER

Exploring a Disruptive Approach and the Benefits of Acquiring Companies Early

This chapter delves into the speaker's decision to explore a new approach in solving a problem at their company by disrupting the core business. They discuss the benefits of this approach, including reducing friction in the ecosystem and supporting a product-led growth strategy.

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