Life with Marianna
SET Active's Lindsey Carter on Marketing a Brand From Scratch
Jul 27, 2021
Lindsey Carter, founder of SET Active, shares her journey from starting her own agency to launching her own brand. Topics include leveraging organic marketing, building a community without an existing following, and overcoming fears.
34:49
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Quick takeaways
- Leveraging organic marketing virtually and in-person, building a community, and embracing growth and change as crucial aspects of successfully marketing a brand from scratch.
- Transforming guilt into opportunity, filling gaps in the market, and utilizing unique marketing strategies to differentiate a brand are key elements in launching and promoting a successful apparel brand.
Deep dives
Becoming a Business Owner and Balancing Motherhood
Lindsey, founder of Set Active, discusses her fear of balancing her business and motherhood. She believes in taking things day by day and managing expectations accordingly. Lindsey emphasizes the importance of being passionate about what you do and changing your mindset about failure to embrace growth and change. She advises starting with small steps, pitching creative ideas, and focusing on visual storytelling through social media to grow a brand. Lindsey shares the organic process of celebrities wearing Set Active, the impact of community involvement, and the emphasis on versatile and functional activewear that can transition from workouts to daily wear.
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