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6min chapter
SET Active's Lindsey Carter on Marketing a Brand From Scratch
Life with Marianna
Building a Community and Brand on Social Media
The chapter focuses on the challenges of starting a brand from scratch on social media, emphasizing trial and error, finding the right aesthetic, and visually telling a story. It also discusses their strategy of community building through direct messaging influencers and celebrities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode