Lindsey Carter, founder of Set Active, discusses building a cult favorite brand and balancing motherhood and entrepreneurship. They explore childhood dreams, the origin story of the business, and building a brand community. The chapter also delves into creating colorful clothing, celebrity endorsements, and the challenges of being a mom and CEO.

Lindsey Carter, founder of SET Active, shares her journey from starting her own agency to launching her own brand. Topics include leveraging organic marketing, building a community without an existing following, and overcoming fears.