The Dream Bigger Podcast Lindsey Carter, Founder Of Set Active: Building Brand Community, Effective Influencer Marketing, Balancing Entrepreneurship With Motherhood, and More.
May 3, 2022
Lindsey Carter, founder of Set Active, discusses building a cult favorite brand and balancing motherhood and entrepreneurship. They explore childhood dreams, the origin story of the business, and building a brand community. The chapter also delves into creating colorful clothing, celebrity endorsements, and the challenges of being a mom and CEO.
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Early Entrepreneurial Journey
- Lindsey Carter shared her evolving childhood dreams from wanting to be a plumber to a marine biologist before founding Set Active.
- Her entrepreneurial spirit grew after college leading her to learn sales in Vancouver and start her own businesses.
Community First Strategy
- Build your business community first before the product launch to create genuine engagement and interest.
- Transparency and sharing your journey fosters connections and loyalty with your audience.
Organic Influencer Growth
- Lindsey avoided paying influencers to post about Set Active, believing the product quality would encourage organic endorsement.
- Requests for products were met with asks for honest reviews or social posts to build credibility.