The Dream Bigger Podcast
Lindsey Carter, Founder Of Set Active: Building Brand Community, Effective Influencer Marketing, Balancing Entrepreneurship With Motherhood, and More.
May 3, 2022
Lindsey Carter, founder of Set Active, discusses building a cult favorite brand and balancing motherhood and entrepreneurship. They explore childhood dreams, the origin story of the business, and building a brand community. The chapter also delves into creating colorful clothing, celebrity endorsements, and the challenges of being a mom and CEO.
51:34
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Quick takeaways
- Building a strong brand community requires understanding and aligning with the interests of your followers, being transparent and authentic, and building connections based on trust and shared values.
- Releasing limited edition color drops creates excitement and demand, helping to cultivate a devoted customer base and attract influential figures to your brand.
Deep dives
Building a Community and Following Your Vision
Lindsay Carter, founder of Set Active, discusses the importance of understanding your community and aligning your vision with their interests. By engaging with and listening to her followers, Lindsay has been able to create a strong community that is passionate about her athleisure brand. She emphasizes the need to be transparent and authentic, building connections based on trust and shared values. While it's important to take feedback into account, Lindsay also highlights the significance of staying true to your brand's identity and not compromising your vision.
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