

Lindsey Carter, Founder Of Set Active: Building Brand Community, Effective Influencer Marketing, Balancing Entrepreneurship With Motherhood, and More.
May 3, 2022
Lindsey Carter, founder of Set Active, discusses building a cult favorite brand and balancing motherhood and entrepreneurship. They explore childhood dreams, the origin story of the business, and building a brand community. The chapter also delves into creating colorful clothing, celebrity endorsements, and the challenges of being a mom and CEO.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Building a Cult Favorite Brand and Balancing Motherhood and Entrepreneurship
02:00 • 2min
Exploring Childhood Dreams and Entrepreneurial Journey
04:12 • 4min
Origin Story and Early Days of the Business
08:09 • 2min
Starting a Company, Growing Fast, and Moving to a Bigger Office
10:12 • 2min
Building a Brand Community
12:20 • 23min
Creation of Colorful Clothing, Celebrity Endorsements, and Excitement
35:06 • 2min
Being a Mom and a CEO
37:02 • 14min