4min chapter

Life with Marianna cover image

SET Active's Lindsey Carter on Marketing a Brand From Scratch

Life with Marianna

CHAPTER

Gaining Celebrity Endorsements and Organic Success

This chapter explores how SET Active, a clothing brand, gained popularity among celebrities and stylists through organic means. It discusses the brand's origins, the impact of social media and influencers, and the excitement generated by customers creating content with their products.

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