Mark Bell's Power Project 80% of Supplements Are Fake | Shawn Wells Exposes the Industry
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Jan 7, 2026 In this engaging conversation, Shawn Wells, a seasoned supplement formulator and inventor, shares his deep industry insights. He reveals that around 80% of supplements on Amazon may be counterfeit. Shawn excitedly talks about innovative ingredients like paraxanthine and highlights research on creatine's unexpected benefits. He also warns about misleading protein labels and discusses essential supplements, including magnesium and vitamin D3K2. With anecdotes from the wild 90s supplement era, this episode is a treasure trove for anyone interested in nutrition and wellness.
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Widespread Amazon Supplement Quality Issues
- Shawn Wells says ~80% of single-ingredient supplements on Amazon test below label claim or contain no active ingredient.
- About 20–30% of branded products on Amazon may be counterfeit, so be cautious when buying there.
Deep Industry Experience Behind Recommendations
- Shawn has extensive industry experience: ~1,200 formulations, ~40 ingredient patents, and helped exit 11 companies.
- He runs a full-service formulation firm and partners with ingredient distributors globally.
Paraxanthine: Flow Without The Frazzle
- Paraxanthine (1,7-dimethylxanthine) is a caffeine metabolite that may provide wakefulness and cognitive benefits without typical caffeine side effects.
- It increases BDNF, dopamine, nitric oxide, and shows neuroprotective effects while improving HRV in studies Shawn describes.
