Total Retail Talks How Lowe's is Delivering a Hat Trick for Soccer Fans With Lionel Messi
Jun 24, 2024
Lowe's teams up with soccer star Lionel Messi to engage diverse audiences through Copa America, emphasizing authentic brand promotion and community involvement. They analyze loyalty data to measure partnership effectiveness and highlight the importance of evolving sports partnerships in meeting consumer demands.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 5min
Lowe's Partnership with Soccer Star Messi
04:53 • 12min
Analyzing Loyalty Data and Measuring Effectiveness of Brand Partnerships
16:28 • 2min
Lowe's Sports Partnerships for Brand Marketing
18:31 • 6min
Evolution and Innovation in Sports Partnerships and Retail Strategy
24:11 • 2min