Total Retail Talks
How Lowe's is Delivering a Hat Trick for Soccer Fans With Lionel Messi
Jun 24, 2024
Lowe's teams up with soccer star Lionel Messi to engage diverse audiences through Copa America, emphasizing authentic brand promotion and community involvement. They analyze loyalty data to measure partnership effectiveness and highlight the importance of evolving sports partnerships in meeting consumer demands.
25:53
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Quick takeaways
- Lowe's partners with Lionel Messi to connect with new audiences in South Florida market.
- Sports partnerships, like with Messi, boost customer engagement and loyalty through activations and events.
Deep dives
Partnership with Lionel Messi and Inter Miami CF
Lowe's has entered into a strategic partnership with soccer superstar Lionel Messi and MLS club Inter Miami CF. This collaboration aims to reach new audiences and connect with local communities, especially in the South Florida market. The partnership aligns with Lowe's values of community involvement and customer focus, leveraging Messi's leadership qualities and image as a family-oriented individual to enhance customer engagement.
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