How Lowe's is Delivering a Hat Trick for Soccer Fans With Lionel Messi
Total Retail Talks
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Analyzing Loyalty Data and Measuring Effectiveness of Brand Partnerships
Explore how Lowe's uses data from loyalty members for targeted promotions and product recommendations, drawing a parallel with Messi's assistance on the field. The chapter also delves into measuring partnership effectiveness by driving brand preference through APIs and quarterly brand health trackers.
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Transcript
