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2min chapter
How Lowe's is Delivering a Hat Trick for Soccer Fans With Lionel Messi
Total Retail Talks
Analyzing Loyalty Data and Measuring Effectiveness of Brand Partnerships
Explore how Lowe's uses data from loyalty members for targeted promotions and product recommendations, drawing a parallel with Messi's assistance on the field. The chapter also delves into measuring partnership effectiveness by driving brand preference through APIs and quarterly brand health trackers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode