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How Lowe's is Delivering a Hat Trick for Soccer Fans With Lionel Messi

Total Retail Talks

CHAPTER

Lowe's Partnership with Soccer Star Messi

Exploring Lowe's collaboration with soccer icon Messi during Copa America and their marketing tactics, emphasizing authentic brand promotion, loyalty perks tied to Messi's performance, and community engagement through watch parties and prizes to connect with customers.

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