
How Lowe's is Delivering a Hat Trick for Soccer Fans With Lionel Messi
Total Retail Talks
00:00
Lowe's Sports Partnerships for Brand Marketing
Exploring how Lowe's collaborates with sports celebrities like Messi and NFL players to engage customers through brand activation, loyalty programs, and community initiatives, reflecting a strategic approach to leveraging sports for brand image enhancement and customer connection.
Transcript
Play full episode