Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy How Expedia uses data to power its business relationships with Raegan Armstrong
May 9, 2024
In this engaging discussion, Raegan Armstrong, Senior Director of Global Airline Partnerships at Expedia Group, shares insights into how data drives strategic decisions in the travel industry. She emphasizes the importance of trust in B2B partnerships and how data analytics can identify growth opportunities. Raegan also discusses balancing strategic planning with operational flexibility to navigate challenges, the role of data in enhancing customer experience, and the need for collaboration to improve traveler services. Her expertise reveals how data shapes seamless travel relationships.
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Expedia's B2B Partnerships
- Expedia powers the hotel product on United Airlines' website.
- They also power the redemption platform for IAG's loyalty currency in the UK.
Data-Driven Partnerships
- Data validates hypotheses about partnership opportunities and challenges.
- It ensures alignment on desired outcomes and mutual value.
Strategic and Operational Data Use
- Expedia uses data strategically for planning.
- They also use it operationally to react to real-world events, as seen during the pandemic.