Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy cover image

How Expedia uses data to power its business relationships with Raegan Armstrong

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

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Data Dynamics in Partner Relationships

This chapter explores the critical role of data management during the onboarding of new business partners, focusing on enhancing customer service and user experience. It highlights how technology-driven insights can refine loyalty programs and foster effective partnerships, ultimately catering to traveler demands and improving market engagement.

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