Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy cover image

How Expedia uses data to power its business relationships with Raegan Armstrong

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

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Enhancing B2B Partnerships with Data

This chapter explores how data and analytics can strengthen commercial relationships in B2B partnerships, emphasizing the need for aligned goals and curiosity-driven inquiry. It highlights the importance of performance reviews and collaboration in validating growth opportunities and ensuring mutual success in the dynamic market landscape.

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