So you want to be a copywriter with Bernadette Schwerdt

COPYWRITER 012: LinkedIn expert Adam Franklin on how copywriters can use LinkedIn to find new clients

May 23, 2021

Adam Franklin, a professional speaker and LinkedIn expert, shares how copywriters can utilize LinkedIn to find new clients. He discusses a 5-step process to convert leads into clients, awakening dormant connections, using pre-written scripted messages, making small tweaks to profile, creating personalized messages, and crafting scripts that focus on the client. Adam's specialty lies in helping copywriters win high-value clients through LinkedIn.

31:31

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Episode guests

Adam Franklin

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Quick takeaways

LinkedIn is a cost-effective platform for finding new copywriting clients and users can optimize their profiles to generate leads and nurture relationships.

Adam Franklin outlines a five-step strategy for nurturing connections on LinkedIn, emphasizing the importance of transitioning conversations to more personal channels for better connection and relationship building.

Deep dives

LinkedIn as an Effective Tool for Finding Copywriting Clients

LinkedIn is a cost-effective platform for finding new copywriting clients. Adam Franklin, a renowned LinkedIn coach, reveals strategies to convert casual conversations on the platform into new clients. With LinkedIn, users can locate and connect with their ideal B2B clients easily, building meaningful relationships and generating leads. Franklin emphasizes the importance of optimizing LinkedIn profiles and engaging in conversation with potential clients to nurture relationships. He also highlights the significance of transitioning from LinkedIn to email or other channels for more intimate and reliable communication.

Introduction

2min

Using LinkedIn for Business Development and Lead Generation

8min

The Importance of Owning Your Online Presence

4min

Using LinkedIn to Win New Business

15min

Tips for Optimizing Your LinkedIn Profile and Generating Leads

3min

LinkedIn is one of the most affordable ways to find new copywriting clients but for many of us, we don’t leverage a fraction of its power. Why is that and if we did, what could we gain?

Adam Franklin is one of Australia’s most successful LinkedIn Coaches and in this podcast he’ll share with us the secrets of how copywriter and marketers – in fact, anyone in business - can use the platform to simply and elegantly convert those casual connections into new clients.

Adam is a professional speaker, university lecturer and CEO of Bluewire Media. Accolades include being named:

Australia’s #1 business blog
#7 LinkedIn Expert in Asia
#9 on Entrepreneur magazine's top marketing podcasts.

In this podcast, you’ll discover how to:

Use a 5-step process to create new leads and convert them into clients
Awaken dormant connections and (respectfully) reactive old colleagues and acquaintances
Use a pre-written set of scripted templated messages you can use to send to your connections
Make small tweaks to your profile to generate massive rewards
Create personalise messages that get attention
Craft scripts that focus on them, not you, to gain greater engagement.

Adam’s specialty is helping copywriters and other service consultants win high-value clients via LinkedIn. He teaches 1000s of students via his online courses and coaching programs and his weekly 'Bluewire News' email goes out to over 35,000 professionals worldwide.

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So you want to be a copywriter with Bernadette Schwerdt

COPYWRITER 012: LinkedIn expert Adam Franklin on how copywriters can use LinkedIn to find new clients

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

LinkedIn as an Effective Tool for Finding Copywriting Clients

Adam Franklin's Background in Science and Marketing

The Key Steps in Nurturing LinkedIn Connections

Remember Everything You Learn from Podcasts