Speaker 2
And it's like Google page one, you know, when people type in your name, you want to own that page. You want to have your Facebook, your Twitter, your LinkedIn, your website, your guest blogs, you know, you want to own that so that you control that narrative. So if you're
Speaker 1
happy. And that's actually, and that's actually difficult when you've got an underwear model, a rock star and all these other people call it Adam Franklin.
Speaker 2
You're not the underwear model?
Speaker 1
No, no, sadly not, sadly not. But there is, there is an underwear model who's, who's picked, who's pictures come up on a Google image search. But yes, it does make it even more important to try and assert yourself on that first page when there's lots of
Speaker 2
competing people. What's the same name? You know, the word to your mother about naming, which, yeah, just in terms of that's a great point. So let's talk about if someone's listening, they're a copywriter looking to get started and they have the choice between creating a blog, let's say, or a LinkedIn profile or a marketing podcast. And let's say, whenever they place their focus, because they're often saying to me, what do I start with? Maybe their website, you know, what do you, what's the order of priority that people should be really focusing their attention on?
Speaker 1
Oh, good question. But LinkedIn is the fastest place to start and the easiest place to start, in my opinion, because if you compare that to setting up a blog or a podcast, they are excellent, but they take a little bit more to get started in as much as you're going to set up your WordPress blog, or you've got to set up your podcast and submit it, you know, record it and submit it to all the podcast stations. So LinkedIn, you can literally sign up for an account, flesh it out, populate it, hit publish and you're often racing. So I would think literally the starting point, I feel should be linked in. But as a long term asset, you kind of, you definitely don't want to be entirely dependent on someone else's turf or land. You really want to own your own asset. And that's when writing a blog or having your own podcast is a better long term. More reliable, safer option, I would say.
Speaker 2
I agree. I call it the mothership, you know, your own website that no one can take it down. And we've seen all these stories of people transgress some guideline that they maybe were aware of or weren't, and they wake up one morning. Their entire account has been deleted and you never want to have that kind of, well, we only have to look not that far ago when Facebook decided to delete some of the government pages, you know, in response to some kind of antagonistic government policy that they were disagreeing with. So, you know, when you base your entire business on a third party platform, it is risky. I mean, we all do it. We all need those platforms, but to do it entirely, I think is very risky. Absolutely.
Speaker 1
And actively, I just say, look no further than what people call the most powerful person in the world, completely deplatformed. And if Trump had had like an email, a list or a blog, he may have been able to keep his audience. But when you don't, and it's just, it's just Twitter or Instagram or those platforms where you can be shut down from, it makes it awfully difficult. If you don't create an asset that you own at the same time.
Speaker 2
That's really interesting, isn't it? Why didn't Trump keep an email list?
Speaker 1
Hmm. Fascinating.
Speaker 2
I never even thought about that. It was the easiest thing in the world to do. And I think now he's really trying to come back on that, you know, he's got a website up, I think, trying to raise some money, but maybe that was a good thing. He didn't have an email list.
Speaker 1
It is non-political. It's really from the marketing lens, absolutely. But it had you, you obviously had all that attention. Can you imagine? Years and years and years. He could have had an email list of millions of people, which he could email with the click of a button. But anyway, that's a lost opportunity. Yeah. As far as I can tell from an outsider looking in. So it just goes to show that no matter how powerful and popular you are, things can happen. And you can lose that if you're building it solely, as you say, by a borrowed land. Yeah.
