
COPYWRITER 012: LinkedIn expert Adam Franklin on how copywriters can use LinkedIn to find new clients
So you want to be a copywriter with Bernadette Schwerdt
Using LinkedIn to Win New Business
This chapter discusses the methodology and process involved in building a strong LinkedIn profile and reaching out to people to win new business. It emphasizes the importance of putting your best foot forward, building relationships without being pushy, and treating LinkedIn as a platform for human conversation. The chapter also shares a success story of a student who used LinkedIn to land a $30,000 writing contract.
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