Adam Franklin, a professional speaker and LinkedIn expert, shares how copywriters can utilize LinkedIn to find new clients. He discusses a 5-step process to convert leads into clients, awakening dormant connections, using pre-written scripted messages, making small tweaks to profile, creating personalized messages, and crafting scripts that focus on the client. Adam's specialty lies in helping copywriters win high-value clients through LinkedIn.

Adam Franklin and Toby Jenkins, co-authors of the impactful book, tackle the challenge of crafting a cohesive online marketing strategy. They emphasize the importance of understanding your audience and the synergy between social media, email marketing, and SEO. Listeners gain actionable insights for enhancing brand visibility and streamlining their digital presence. The conversation also highlights practical tools for managing business communications efficiently, making it a must-listen for entrepreneurs ready to elevate their web marketing game.

Adam Franklin, an influential Australian entrepreneur and co-author of the bestselling book 'Web Marketing That Works,' shares his expertise on web marketing strategies. He emphasizes the importance of integrating various platforms, like email and social media, into a cohesive strategy to avoid overwhelm. Adam explains how a strong website enhances first impressions and engages customers effectively. He also highlights the power of backlinks and social media in boosting visibility and building trust, essential for driving traffic and achieving commercial success.