Revenue Makers Marketing is Everything That Touches The Market
16 snips
Apr 30, 2025 
Seth Godin, renowned author and marketing innovator, shares his profound insights on adapting business strategies in a tech-driven world. He emphasizes the importance of balancing strategic commitments with flexibility to seize new opportunities. The conversation highlights the essential role of empathy in marketing and leadership as well as the potential pitfalls of over-relying on AI. Seth discusses the need for personalized strategies that create long-term value while empowering teams to innovate and respond effectively to market dynamics.
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Empower Tactics Within Strategy
- Build your strategy with few people but enable many to evolve tactics.
- Empower frontline workers with resources to address issues swiftly within strategy frameworks.
Use AI for Value, Not Just Efficiency
- Use AI to increase value and indispensability, not just to cut costs.
- Focus AI efforts on helping customers achieve dreams, not downsizing for profit.
Make Better Promises And Keep Them
- Make better promises to customers and always keep them.
- Use customer service improvements as competitive advantages rather than cost reductions.
