
The Knowledge Project David Heacock: Building Filterbuy
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Feb 18, 2025 David Heacock, founder and CEO of Filterbuy, made a bold leap from a lucrative Goldman Sachs career to revolutionizing the air filter industry, growing his company to $250 million. He discusses the challenges of balancing family life with entrepreneurial ambition and shares insights on hiring, team culture, and the strategic necessity of Amazon for brand visibility. David also reflects on the lessons learned from his biggest business mistake in freight, emphasizing the importance of personal purpose and resilience in achieving true fulfillment.
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Non-Traditional Path to Goldman
- David Heacock's non-traditional path to Goldman Sachs.
- His economics paper impressed professors who forwarded it, leading to an interview.
Decisive Risk Management
- Heacock learned decisive risk management at Goldman Sachs.
- This skill translates to quick decision-making and risk assessment in business.
The Power of Obsession
- Obsession is crucial for significant achievements.
- To be the best, recognize you compete with obsessed individuals.




