David Heacock

David Heacock, founder and CEO of Filterbuy, made a bold leap from a lucrative Goldman Sachs career to revolutionizing the air filter industry, growing his company to $250 million. He discusses the challenges of balancing family life with entrepreneurial ambition and shares insights on hiring, team culture, and the strategic necessity of Amazon for brand visibility. David also reflects on the lessons learned from his biggest business mistake in freight, emphasizing the importance of personal purpose and resilience in achieving true fulfillment.

David Heacock, the founder of FilterBuy and a former Goldman Sachs options trader, shares his remarkable journey of creating a $250 million air filter business. He dives into the psychology behind his transition and the unique dynamics of the air filter market. With insights on overcoming manufacturing challenges, like humidity obstacles, and the importance of logistics and direct fulfillment, David emphasizes the role of perseverance and excellent customer service in business success. His inspiring story showcases the power of strategic decision-making in entrepreneurship.

David Heacock, the Founder and CEO of Filterbuy, transitioned from a lucrative career at Goldman Sachs to build a billion-dollar indoor air quality business. He shares key insights on navigating challenges during the pandemic, the importance of a direct-to-consumer model, and refining an entrepreneurial mindset. David emphasizes long-term commitment over instant gratification and advocates for honesty in entrepreneurship, breaking down glamorized perceptions. His journey showcases resilience and innovation in transforming a family business into an industry leader.