ACQ2 by Acquired VC Fundamentals: Consumer Investing Master Class with Sarah Tavel, General Partner at Benchmark
4 snips
Jul 7, 2020 
Sarah Tavel, a General Partner at Benchmark with a rich background in consumer investing and early Pinterest days, shares her insights on navigating the landscape of consumer investments. She discusses the 'hit-driven nature' of consumer markets while emphasizing the importance of user happiness over vanity metrics in driving sustainable growth. Tavel also delves into marketplace hierarchies, critiques traditional investment strategies, and explores the evolving potential of social platforms, highlighting the need for engagement and community in today's market.
AI Snips
Chapters
Transcript
Episode notes
Consumer Investing Appeal
- Consumer investing offers large market potential and winner-take-most dynamics.
- This combination drives asymmetric outcomes, leading to significant returns.
Consumer Investing Risks
- Consumer investing carries higher risk due to unpredictable tastes and difficulty in achieving escape velocity.
- Unlike B2B, there's no guaranteed recipe for success in consumer markets.
Pinterest Pivot
- Most successful consumer companies pivot significantly from their initial business plans. Pinterest, for example, started as a tool to digitize catalogs but evolved into a social platform.