Intro

Benchmark General Partner Sarah Tavel joins us for a master class on consumer investing. We start with why invest in consumer at all (given the inherent risks of its "hit-driven nature"), then deep dive on marketplace investing and wrap up with social, gaming and consumer transactional businesses. Big thank you to Sarah for sharing her immense knowledge on this topic, and to her partner (and fellow Acquired "master class lecturer" on enterprise investing) Chetan Puttagunta for introducing us and for making it happen!

Sponsors:

• Statsig: https://bit.ly/acquiredstatsig24

Links to Sarah's consumer investing blog posts:

• "Hierarchy of Marketplaces" posts:  https://medium.com/@sarahtavel/the-hierarchy-of-marketplaces-introduction-and-level-1-983995aa218e
• "Hierarchy of Engagement" post:  https://medium.com/@sarahtavel/the-hierarchy-of-engagement-expanded-648329d60804
• Rocks, Sand, and Water Framework for Consumer Attention:  https://medium.com/@sarahtavel/the-opportunity-and-risks-for-consumer-startups-in-a-social-distancing-world-a-framework-for-15f65e2fbdff