Will Power
Transforming Healthcare Marketing with Corey Walker
Dec 17, 2024
Corey Walker, a social media expert and five-time bestselling author, shares her insights on revolutionizing healthcare marketing through Instagram. She dives into how tailored Instagram ads can boost patient recruitment and strengthen provider-patient relationships. Corey emphasizes creating authentic content and understanding your ideal patient demographic for best results. She also addresses the evolving nature of Instagram, highlighting its potential for engaging different age groups and enhancing hiring processes in healthcare.
39:43
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Quick takeaways
- Corey Walker highlights the importance of understanding an ideal patient avatar to tailor marketing content effectively for healthcare providers.
- Emphasizing Instagram's potential, Corey discusses how targeted ads and engaging content can significantly enhance patient connection and practice growth.
Deep dives
Corey's Niche Expertise in Healthcare
Corey Walker has carved a niche for herself by specializing in social media strategies for healthcare providers. Her journey began with experience at Vision Service Plan and grew through referrals as she worked with major healthcare networks like Dignity Health. This background allows her to understand the unique challenges faced by healthcare businesses in connecting with their patients through social media. By integrating her social media expertise with healthcare knowledge, she effectively helps practitioners enhance their online presence and attract more patients.
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