Transforming Healthcare Marketing with Corey Walker
Will Power
Targeting Ideal Patients in Healthcare Marketing
This chapter emphasizes the necessity of identifying the ideal patient profile to enhance healthcare marketing strategies, particularly in physical therapy. It explores the significance of creating detailed customer avatars and the targeted use of social media, especially Instagram, for effective patient engagement and recruitment. By focusing on specific demographics and understanding their unique needs, practitioners can achieve higher conversion rates and improved marketing outcomes.
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