Coach Business
131: Understanding Branding w/ Liz Dennery
Mar 6, 2024
Guest Liz Dennery, Brand Strategist and Founder of SheBrand, dives into branding and marketing essentials, content pillars, and critical thinking. Topics include empowering women through personal branding, building genuine connections, establishing content pillars, and exploring branding strategies and online presence.
43:05
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Quick takeaways
- Understanding the importance of critical thinking in content creation for branding.
- The power of authentic storytelling to establish lasting connections with the audience.
Deep dives
Importance of Clear Brand Strategy
Having a clear brand strategy is essential as it shapes how others perceive you. A brand is not just a logo or color palette but the value perceived by consumers. Understanding your brand's promise and the perception it creates is crucial. Brands must focus on influencing how they are perceived to establish a lasting brand identity.
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