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131: Understanding Branding w/ Liz Dennery

Coach Business

CHAPTER

Establishing Content Pillars for Brand Voice and Strategy

The chapter discusses the importance of content pillars in aligning a brand's values and engaging with their audience, highlighting an upcoming She Brand Masterclass that will cover brand foundation and content strategy. The speakers emphasize the significance of defining a brand's North Star metric to clarify its fundamental promise and purpose to customers.

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