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131: Understanding Branding w/ Liz Dennery

Coach Business

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Building Genuine Connections in Online Businesses

The chapter emphasizes the importance of authentic connections in marketing and building relationships with customers through one-on-one interactions and quality engagement. It discusses the significance of recognizing one's strengths and values in marketing efforts, advocating for personalized strategies over generic industry approaches. The conversation also delves into the empowerment of women in business and the need for consistency and visibility in branding and connecting with the audience.

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