Creator Science #229: Natasha Willis – $70M from automated Instagram DMs
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Dec 3, 2024 Natasha Willis, the founder of School of Bots, has transformed conversational marketing, racking up over $70 million for clients. In this discussion, she shares how automated Instagram DMs can dramatically grow your email list and enhance revenue. Natasha delves into the intricacies of maintaining authenticity while scaling automation. She emphasizes the importance of strong branding and practical strategies for maximizing engagement on Instagram, including unique DM tactics and leveraging the platform’s features for optimal audience interaction.
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Tori Dunlap's Success
- In four months working with Natasha Willis, Tori Dunlap gained 1.4M followers and $700,000.
- They collected nearly 150,000 emails, almost doubling to 300,000 in 1.5 years.
Conversational Marketing Basics
- Conversational marketing converts followers to customers using social media DMs.
- Focus on Instagram and Facebook for the biggest opportunities.
Validate Offer First
- Before automating, ensure your offer is proven with at least 30 sales through existing channels.
- This validates demand before investing in automation.