Creator Science

#229: Natasha Willis – $70M from automated Instagram DMs

Dec 3, 2024

Natasha Willis, the founder of School of Bots, has transformed conversational marketing, racking up over $70 million for clients. In this discussion, she shares how automated Instagram DMs can dramatically grow your email list and enhance revenue. Natasha delves into the intricacies of maintaining authenticity while scaling automation. She emphasizes the importance of strong branding and practical strategies for maximizing engagement on Instagram, including unique DM tactics and leveraging the platform’s features for optimal audience interaction.

01:02:36

Creator website

Episode guests

Natasha Willis

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Conversational marketing effectively transforms passive followers into active customers by using automated DMs to personalize user engagement.

Automated interactions on social media can achieve email capture rates exceeding 85%, significantly outperforming traditional opt-in methods.

Focusing on a single primary offering each week helps creators enhance resonance with their audience and improve conversion rates.

Deep dives

The Importance of Bookkeeping for Creators

Good bookkeeping is crucial for creators, as it can significantly impact their finances come tax time. Using Kik's AI-driven self-driving bookkeeping simplifies the tedious task of managing finances by automating many of the processes involved. This technology not only saves time but can also lead to tax savings, with users reportedly saving an average of $4,000 on their taxes. Kik is designed specifically for creators, making it an invaluable tool in the often-overlooked area of bookkeeping.

Intro

2min

Harnessing Automation for Enhanced Engagement

13min

Automated Messaging on Instagram

7min

Automating Engagement: Balancing Strategy and Connection

17min

Unlocking Success: The Power of Instagram DMs and Unique Branding

2min

Streamlining Instagram Marketing

10min

Engaging Audiences with Instagram Automation

11min

Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook.

In this episode, Natasha reveals how you can use automated direct messages to grow your email list, how to generate more revenue, and her secrets on how to increase your organic reach on Instagram.

@natashatwillis → message “JAY”

Full transcript and show notes

Natasha's Website / Twitter / Instagram / YouTube / LinkedIn

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TIMESTAMPS

(00:00) The Chatbot Queen

(01:04) What is Conversational Marketing

(02:28) Conversational Marketing Platforms

(04:40) Understanding the Customer Journey

(10:22) DM Automation Tools

(14:20) Can You Tell it’s Not a Real Person?

(18:33) What To Do Before You Get Started