I want to recap some of the use cases you've shared here. We had freebies, lead magnets. You mentioned that. We've talked about sponsors. We've talked about affiliates. We've talked about our own products. What major use cases are we missing here for automation?

I'll list out a couple that come to mind. And then nearly anything that you can envision that you would want to have happen in a conversation or a landing page experience, you can do inside of the DMs as well. There are experiential use cases. I'll kind of just start there as like a quick random one, for example, with Nike football, which for us Americans, technically that's their soccer account. And we supported and consulted them in an experience, I think it was last summer where, or maybe two summers ago now, where it was all around this like daily challenge kind of thing with their audience. And none of it was leading to like a sale essentially, or a conversion point. It was all about the experience that we're giving with these super customized, incredible high definition videos. And it was all around essentially like one of their specific athletes whose name I'm going to mispronounce. So I'm not even going to try, but it's like one of the largest soccer players in the world, most well known. And so that's one example that like probably no one here will use unless you're a Fortune 500 company or Fortune 100, but that is one of the use cases. The others that are more practical for us are things like you said, free download or lead magnet. You know, a free video is also one. You don't have to go and create a fancy PDF. You could just film a selfie video going deeper into a concept you talk about in a post and then have that be the thing that you give. Free webinars we talked about or masterclasses, whatever name people like to use. Wait lists are a really big one that we did not talk about yet. Then we have things like if anyone is writing a book and launching a book or you already have a book and you want to promote it. We have things like applications for high-ticket coaching programs or masterminds or memberships, direct purchases we talked about a little bit, things like discount codes if you run an e-commerce store or a merch store as well. And then we talked about affiliate and brand sponsors. Giveaways are a huge one as well, especially thinking about the holidays. That's just such a great time to do a giveaway or really around anything that you want to. But doing one or two of those a year can be just such a great boost in leads for your business. And the last thing that I'll mention that is not necessarily its own use case, but is actually combining multiple use cases, is because we're in a conversational medium, the fun and really powerful thing that you can do is give people what one of my clients, Jenna Kutcher, likes to say is like invitations, which means that initially when someone comments on your posts, you are inviting them to your free webinar, your free lead magnet, your purchase, your newsletter, whatever. Once they get into the DMs and they've given you their name and their email, then now we might have the opportunity to invite them to something else. So we can say, hey, I've emailed over your free guide and I'm really excited for you to dive into it. But super quick, while you're here, are you looking for more help with XYZ? And someone says, yeah, I actually am. Like the guide sounded great, but really like here's my deepest struggle with this right now. And we have multiple choice questions and things we can do there. So it's super easy. And then from there, we can then say, cool, well, actually I have, and then maybe they opted in for a free guide. Now you're inviting them to the free webinar and you can kind of double dip there where you can get typically 50 to 80% of people to also take you up on your second offer. And so now you have generated a lead and taken them deeper than it probably, then they probably would have gone for at least a couple days or maybe even a couple months because they wouldn't have seen that second offer for a while. And instead, you just get them right into it right away. And that can also work for paid offers too.

is that first slide you showed of like those nine different triggers that could happen. When I think about Instagram, and it's one of the smaller platforms for me, and I get locked up because I think that I have to produce these like amazing reels. And I get really excited about this type of thing because I'm a very conversational, writing-based kind of person. And what it seems like I can do here is make better use of my stories to the people that are already there and say, Hey, I have like hearing from you, even though like, I heard from you first on YouTube, I'm also active on Instagram. So now I'm following you on Instagram, Jay. It seems like I can make a lot better use of my stories and then use this on the back end of that to move people through a conversation or through a journey. Yeah,

absolutely. So that you don't have to worry about the production, you know, no matter how simple or how, you know, high production or high definition you want to make your reels. And this goes for everyone here, right? There is some level of production that's involved in decision-making versus just throwing up a quick story of a selfie video of you talking or even just an image and being able to say, hey, if you want to get first access to my next upcoming episodes, then reply back with this word and I'll get you on to my email list to do that for one of many examples that I think you could use well. And the cool thing about stories as well is like they're so used on Instagram that Instagram's always coming up with new ways to get people, more people to see your stories. And when they come out with these features that for the most part are usually what's called an Instagram sticker, which is once you, you know, clip or grab or record or whatever your story, you'll see a little icon like in the top right corner, kind of looks like a post-it note. And that's where you can click into your stickers. for example adding your location to your story as a sticker so within the sticker options they're always launching new things there or trying to get more people to use the stickers that are there particularly two that recently came out that are still going to to work for a long long time my opinion is the add yours and the reveal so those two, Instagram is pushing a lot of traffic to. So the kind of ninja tactic here is that you can put up a story with one of those stickers and the story doesn't need to have a call to action or anything in it yet. Just a story that's using one of those stickers. And then your next story can have your call to action. So then what happens is Instagram pushes a ton of people to that first story. And then people are already in your stories. They're like, well, what else is going on in Jay's life today? And then they go to the next story and see the call to action. And then they opt into your thing.

I did not know Instagram will give preference to stories that are using features that Instagram is pushing. Oh, man.

Name of the game. So it's always good to do that. Anytime you, you know, my recommendation to anybody who is wanting to create more on Instagram is to follow the at creators account and at Moseri, who is the head of Instagram, because both of the accounts, they tend to post kind of the same announcements at the same time, but sometimes one before the other. They will always share, hey, this is a new thing. Or they just coincidentally, as we're recording this, the other day or yesterday, I saw that they put up more posts about here's how to use the ad yours, how to use the reveal. So they're constantly pushing these things. you see them mention a specific feature in their posts, know that they are probably making preference to those types of stories or those types of posts and try it out and see if you get more reach essentially. You

mentioned high ticket coaching programs as one of the use cases here. Have you seen a threshold of how high a price point can be before this stops being effective?

The highest price point we've sold automatically with no human involvement has been $100,000, and it was a business mastermind. So I have not seen this work, not work, I should say, for any price point below that, let's say. And it depends on your audience too, right? If you have a very curated audience, you don't need to have the largest audience, but as long as you follow some of those frameworks that I've shared so far and are putting out content that just resonates with people, then the automation possibilities of what it can do for your business are pretty limitless. Okay.

Last, last question to tie all this together. I listened to this. I'm interested. It seems like a lot. What is the first best step I can take here to dip my toes into conversational marketing? So

two things that I've actually put together, and I wasn't planning to share this one, but I do want to give this to everybody who's listening. So if you have not already set up ManyChat, for example, or maybe you just haven't used it in a long time, like you said, you know, knocking the dust off of it, then you want to make sure that everything's set up properly before you go and run the automation. I get lots of DMs where people are like, hey, it's not working the way I wanted it to. What's going on? And I'm like, well, did you adjust this setting? They're like, no, darn it. So just to save you all the headache and the stress of that, two things. If you want to go to Instagram and search my handle, which is Natasha T Willis, click the message button on my profile and message me the word J, just J-A I will give you my internal SOP. There is no opt-in or anything required. I won't collect your email, but I will show you a simple and effective automation that you can kind of check out for yourself. I'll give you the link to my SOP to set everything up. Even if you already have ManyChat set up technically, you can just make sure to run through the steps. It'll take like five, 10 minutes so that everything will operate the way that you wanted it to from the get-go. And then that SOP also happens to tell you how to set up that first automation that just like delivers a link. So either way, people can use that and kind of get set up with everything. The other thing that I did actually plan to give to everybody here, and again, no opt-in required, when you message me, Jay, I will also give you a resource that I think is going to be incredibly useful to everyone and kind of crystallizes what we talked about for her first 100K earlier of like, here's all the things going on for this business. Spent 20 hours putting this thing together. And it's an in-depth, behind-the breakdown of one of my client's systems, who's a friend actually of her first 100K, who has added $2 million in additional revenue with this, over 100,000 new emails to her list. And then her Instagram engagement also grew by 10x. So what I did was I put together every type of DM funnel that we've created and its results so that that way you can see, okay, if I have a webinar or a freebie or whatever, like here's kind of what that funnel looks like and what types of results are possible as a benchmark. So I'll give you both of those downloads. If you want to just message me, Jay, it'll be there for you. And then from there, you can DM me any questions you have as you get started with that stuff. So I hope that'll be helpful.