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17min chapter
#229: Natasha Willis – $70M from automated Instagram DMs
Creator Science
Automating Engagement: Balancing Strategy and Connection
This chapter examines the interplay between marketing automation and the human need for authentic connections. It emphasizes the necessity of engaging metrics, particularly genuine comments, as indicators of successful audience interaction before scaling automation efforts. The discussion also highlights various strategies for maximizing Instagram growth while debunking myths around follower count and engagement quality.
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