TED Tech

TikTok's CEO on its future -- and what makes its algorithm different | Shou Chew

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Jun 23, 2023
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ANECDOTE

Talent Discovery on TikTok

  • TikTok spotlights everyday people with talent, giving them the stage to be discovered regardless of fame.
  • For instance, Kaby from Senegal started with no followers and now has 160 million fans worldwide.
INSIGHT

TikTok's Algorithm Explained

  • TikTok's recommendation is a sophisticated collaborative filtering algorithm at massive scale.
  • It recognizes patterns in user interests quickly to serve highly relevant content.
ANECDOTE

Educational Impact on TikTok

  • An Arkansas English teacher uses TikTok to reach and teach beyond the classroom.
  • STEM content on TikTok has amassed over 116 billion views globally, showcasing educational impact.
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