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TED Tech

TikTok's CEO on its future -- and what makes its algorithm different | Shou Chew

Jun 23, 2023
41:38

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Quick takeaways

  • TikTok's algorithm focuses on personalized recommendations, allowing users to easily discover new and engaging content.
  • TikTok prioritizes safety and takes proactive measures, including content moderation and parental controls, to ensure a positive user experience.

Deep dives

TikTok's Success and Controversies

TikTok, the popular social media app with over 830 million users, has seen outstanding global success, but also faced controversies in the United States. President Trump attempted to ban the app in 2020, citing concerns over national security and data privacy. Despite this, TikTok continues to thrive and has become a platform for learning, entertainment, and supporting small businesses. The app's algorithm-based recommendation system has given users a window to discover diverse content and has provided a platform for talented individuals to be discovered, regardless of their fame or background.

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