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TikTok's CEO on its future -- and what makes its algorithm different | Shou Chew
TED Tech
The Power of User Generator Content
The idea that we can get people to like something, it doesn't really work like that. Ultimately, what the machine does is it recognizes people's interests. So if you post something that's not interesting to a lot of people, even if you gave it a lot of exposure, you're not going to get the virality that you want. That's the beauty of user generator content. It's not something that can be engineered or overthought. And if it does, then it goes viral.
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