How I Built This with Guy Raz Drunk Elephant: Tiffany Masterson
30 snips
Jan 29, 2024 
Tiffany Masterson, founder of Drunk Elephant and former stay-at-home mom, shares her extraordinary entrepreneurial journey. Starting at 40 with no skincare experience, she defied skeptics and launched a brand that sold for $845 million. The conversation dives into her strategic decisions, from targeting Sephora to avoiding harmful ingredients. Tiffany also emphasizes balancing family life with business, highlighting the emotional and financial risks she navigated. Her inspiring story showcases resilience and the power of believing in one’s vision.
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Arbonne MLM
- Tiffany Masterson tried multi-level marketing with Arbonne to make extra money.
- She sold skincare products but lacked ownership and conviction, leading to short-lived involvement.
Wonder Bar Introduction
- Tiffany's brother and sister-in-law introduced her to the Wonder Bar, a supposedly miraculous cleansing bar from Malaysia.
- She started selling it, believing in its claimed benefits due to her own perceived skin improvements.
Wonder Bar Partnership
- Tiffany's proactive marketing efforts for the Wonder Bar, including contacting national editors, were met with resistance from her family.
- Her brother-in-law invested $300,000 in Wonder Bar and invited Tiffany to join Wonder Bar USA as a partner.
