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Tiffany Masterson, Founder of Drunk Elephant, built a successful skincare brand with little experience in the industry. She overcame skepticism, relied on her strategic instincts, and believed in her products. From starting with the Wonder Bar to entering the national market through Sephora, she faced challenges and achieved great success. Her journey highlights the importance of taking risks, evolving skincare knowledge, and embracing organizational skills. Despite sudden wealth, Tiffany remains grounded and cautious about money. A fascinating story of determination and entrepreneurship.
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Quick takeaways
- Tiffany Masterson identified six suspicious ingredients to avoid in skincare products and formulated her line without them.
- Tiffany trusted her gut and chose the unconventional name Drunk Elephant for her skincare brand, embracing her personality and taste.
Deep dives
The Journey Begins with Wonder Bar and a Troubleshooting Mindset
Tiffany Masterson starts her skincare journey by selling Wonder Bar, but is troubled by the reactions some customers have. She decides to research skincare ingredients and becomes convinced that certain ones are causing the issues. She identifies six suspicious ingredients: SLS, essential oils, fragrance, dyes, silicones, and chemical sunscreens. With the goal of creating a line formulated without these ingredients, she begins experimenting with Marula oil as the anchor ingredient.
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