Drunk Elephant: Tiffany Masterson
How I Built This with Guy Raz
00:00
Building Drunk Elephant: From Concept to Creation
This chapter details the early journey of launching the skincare brand Drunk Elephant, starting from the initial outreach to industry consultants to develop unique formulations. The narrative explores the challenges of choosing a distinctive brand name, recounting how personal anecdotes and family dynamics played crucial roles in shaping the brand's identity. It also highlights the emotional and financial risks involved in the decision to target Sephora as a primary sales channel, emphasizing the determination to stay true to their vision despite skepticism.
Transcript
Play full episode
