The MAFFEO DRINKS Podcast 053 | Nailing Your City (Distribution) Strategy: How to Transform Brand Momentum into Velocity in the right venues | Part 2/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)
Mar 26, 2024
In this engaging chat, Justin Medcraft, Founder of Mate Maker Hard Kombucha, shares his rich background in spirits and beer. He discusses strategies for launching a beverage brand, emphasizing the importance of community-driven marketing and authentic storytelling. The conversation highlights the challenges of market penetration and the need for a disciplined approach to brand building. Justin also explores how small brands can form creative partnerships and leverage grassroots efforts to enhance visibility and drive momentum in a competitive landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 4min
Strategic Decision-Making in Product Distribution
04:20 • 4min
Navigating Market Dynamics: The Challenges of a Beer Brand Launch
07:50 • 2min
Cultural Influence in Brand Strategy
09:48 • 9min
Navigating Beverage Demand: Strategies for Success
18:34 • 18min
Emphasizing Discipline and Consistency in Brand Building
36:20 • 4min