053 | Nailing Your City (Distribution) Strategy: How to Transform Brand Momentum into Velocity in the right venues | Part 2/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)
The MAFFEO DRINKS Podcast
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Cultural Influence in Brand Strategy
This chapter explores the art of partnering with influential figures to enhance brand visibility, focusing on the unique challenges faced by smaller brands. It highlights how authentic storytelling and strategic relationships with musicians and athletes can drive significant brand momentum and demand activation.
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